About Tokyowheel

Tokyowheel™ engineers premium carbon bicycle wheels for competitive cyclists worldwide.

The Tokyowheel™ Team

The Tokyowheel story began in Japan in 2010. At the time, established brands were telling people they needed to pay thousands of dollars for a decent carbon wheelset. Company founder James Ferrer knew this wasn’t the case, and that cyclists wanted access to high performance carbon wheels that were realistically priced. He spent the years following sourcing/engineering product and developing relationships with manufacturers, in an effort to make competitive carbon wheels available to cyclists everywhere.

Today, Tokyowheel has thousands of happy customers in 69 countries - something we're incredibly proud of.

We’re a small but growing distributed team. With staff on 4 continents, we use technology to stay in sync. If you want to discuss what we’re currently working on, or just want to say hi, drop us a line!


James Ferrer Tokyowheel

James Ferrer - Founder, CEO

Joined Dec, 2010

With a degree in nuclear physics, James is our resident mad scientist. He grew up outside of Washington DC, and learned math and science in Japanese from age 6. A dedicated cyclist and father of two twin boys. James lives globally - spending his time co-ordinating the Tokyowheel team, and designing new products and community initiatives.

Kane Christian

Kane - COO, Community Manager

Joined Apr, 2015

Kane’s background is in communications. He currently lives Bali, Indonesia. He works closely with the Tokyowheel community and manages the day to day operations of the business. He’s a keen cyclist who wakes up at 4 AM each day to start work.

Augusto Tokyowheel

Augusto - Software Engineer

Joined Mar, 2015

Our genius software engineer! Known for his work marathons, Augusto manages the software we use, and our website. He lives in Brazil (the country of his birth). He likes to stay up late, and hates it when James doesn't indent the code properly.

Joel Cy Scott

Cy - Mechanical Engineer

Joined Apr, 2015

Cy and James met just prior to jumping off of a 25m vertical cliff into the ocean in Thailand. He is a very talented mechanical engineer. Cy is from the US - and is based in Austin, TX. He is in charge of 3-D modeling and running computational fluid dynamics simulations on new products. Cy is a huge fan of Japanese bonsai trees.

Alicia Feng

Alicia - Sourcing and Manufacturing Coordinator

Joined Aug, 2015

Alicia’s in charge of coordinating our manufacturing in China and Taiwan. She lives in Xiamen (where the world sources sources all things carbon). She’s a skilled interpreter, negotiator and is one of only a handful of women working in the industry.

Tokyowheel TJ Jones

TJ - Community Manager

Joined Mar, 2016

TJ is a Community Manager. He works closely with Kane and Alicia on facilitation, and manages communication projects on the side. He’s a lifelong cyclist, and lives in North Carolina. Though always projecting calm and reserve, he's a closet romantic, and cries a lot during movies.


James sees a gap in the market in Tokyo for high-quality, reasonably priced carbon wheels.

Tokyowheel begins operating from a small office in Shibuya, Tokyo.

James begins to import and distribute a brand of wheels that are made in the USA.

Wanting to improve the finish on the product, James asks the US manufacturer to send parts to Japan.

James opens a small wheel building factory in Tokyo to complete manufacturing locally. This dramatically improves the product, and enables people to customize their orders.

James’ father falls seriously ill, prompting him to take leave from the business in Japan to spend time with his family in the US. He needs to modify the business to allow him to work remotely.

Location independence becomes an enduring part of the Tokyowheel business model from this point.

Sales in Japan remain healthy with hundreds of retail and wholesale customers all over the country.

James decides to sell wheels outside of Japan.

James searches out and finds the best manufacturing partners worldwide, and has the first generation Tokyowheels made from the best pre-existing components.

The first generation Tokyowheel launch goes really well and sales increase month on month.

Experience and community feedback inform development of the next generation of wheels.

The Epic and Elite product lines are born.

Worldwide free shipping, guaranteed zero customs tax, and the 110% moneyback test ride are first introduced.

The Epic and Elite wheels prove incredibly popular and sales far exceed expectations - wheels are sold in 49 countries before the year is out.

Core team members Kane, Augusto and Cy are brought onboard early in the year to deal with the growing amount of work.

James and Cy begin engineering the third-generation wheels.

In order to make the third-generation Tokyowheels a reality, new manufacturing partners are sourced, and Alicia is hired to manage those relationships.

An intermediate generation 2.5 Tokyowheel is released, utilizing the more advanced manufacturing technologies used by the new supply chain partners.

TJ comes onboard to increase bandwidth prior to the release of the third generation wheels.

Engineering finishes on the Tokyowheel Epic 3.4 (The first of the new 3 model product line).

Articles on our engineering process are published by Simscale and Desk Eng magazine.

The EPIC 3.4, 5.6, 7.10 goes into production, and ship out to customers.

The Disc versions of the EPIC 3.4, 5.6 are released, and ship out to customers.

Learn The 6 Things You Must Know Before Buying Carbon Wheels.

FREE CARBON WHEELS COURSE

You Get:

Lesson 1: Why Carbon?

Lesson 2: Tubular vs. Clincher

Lesson 3: What's this 38 50 60 88 Craziness?

Lesson 4: Are Wide Rims Better?

Lesson 5: Do Spokes and Hubs Matter?

Lesson 6: How to Avoid Paying Too Much For Your Wheels

Bonus: Get Carbon Wheel Tips, News, and Special Offers.